Dita have a natural affinity for design; the range consists of stylish eyewear inspired by vintage frames from the 50’s through to the 80’s. Dita was envisaged as an alternative to label branded eyewear, creating stylish frames that allow the design to complement features of the wearer. Dita’s logo details are intentionally subtle so that the frame itself defines the look rather than the logo.
Utilising modern materials and shapes, Dita’s designs distinguish themselves with quality, look and fit. The vintage inspired frames have quickly become the must have accessory for the fashion elite and celebrity A-list. Over the years Dita has grown to international acclaim and the co-founders and driving force behind Dita, Jeff Solorio and John Juniper, have earned their status as some of the world’s most influential eyewear designers.
The frames are designed in Los Angeles and hand made in Japan using only the finest quality materials including Titanium, 18k Gold, white gold, and the finest Japanese zyl acetate.
Dita glasses have been seen on the faces of countless celebrities, including Brad Pitt, Kate Hudson, Hillary Duff, Kim Kardashian, Paris Hilton, Victoria Beckham, 50 Cent, Usher and Jamie Fox. Dita’s quality and attention to detail is unmatched - simply holding a pair of Dita’s may seduce you for life. The Dita brand has established itself as producing premium, exclusive eyewear. Visit Viewpoint to see the full range in store.
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